Common On-Page and Off-page SEO Practices

I have experience of working with a professional Online Marketing Manager and luckily I have learnt a lot of new things about Search Engine Optimization – SEO, today I am trying to summaries them in just 2 paragraphs and categorize them as On-Page SEO and Off-Page SEO.

On-Page:
Make sure you have a clean coding in your website, include these very basic tags Title, Description, Keywords and Robots. Keywords should not be more than twenty five words. Create URL addresses according to page content and descriptions, URL does not need to have your keyword included but it helps when other sites link to your site using your URL. I think it is better to use dash instead of underscore in URL and always try not to use dynamic URL paths. Format your pages properly, use h1,h2, h3 and p tags. Do not forget to mention alt and title tags accordingly, include Rel Attribute in Anchor tags. Avoid flash files, instead of flash animations and banners try JavaScripts and it is always better to define JavaScript and CSS externally just include them in your webpage, remember page loading speed is a significant factor for Google rankings. Implement XML base sitemap for your website, it really helps spider to crawl into your whole website. Improve internal linking strategy within your site pages, it is very important since many sites significantly improves their rankings based on a better internal linking strategy. Verify if your page code is W3C compliant. Never ever forget to apply redirect to your old URL addresses.

Off-Page:
Google values One Way links, these are the links from any third party sites which are not your own but they place one or more of their webpages to your website. Google loves new updated contents in your site, write articles and blogs using any blogging tool like word press. Most of the time search engine rank your site based on the frequency of how often you put new content. Write interesting blog titles so people would love to re-tweet and share them on social network sites, provide RSS feeds to your visitors, allow visitors to subscribe monthly/weekly newsletters if you send them to your clients regularly. Participate in discussion forums and customize your signature according to your web site.

Note: If you are trying to optimize your website for a long keyword phrase, it will soon come up on better Google PR, but if you are trying to optimize for any competitive term, and all other top-ranked website has hundreds of incoming links, then it can take a bit longer to reach among top numbers on Google!